Module introduction

Once you find PMF scalability becomes your main issue, to enable a fast-growing business you’d require several viral loops. The way of creating fast-growing loops is by generating internal and external capabilities that reduce growth frictions and align value generation and delivery.

As we’ve discussed before, a way of enabling growth is product-led growth. We'll explore how to build a PLG flywheel specific to your startup by aligning product development, go-to-market strategies, and customer feedback loops. We'll move beyond theory to establish practical tools and processes for continuous improvement and scalable growth.

For a fast-growing business you’d require at least:

• One growth flywheel
• A clear management dashboard that tracks the flywheel
• A clear priority of tasks that improve the metrics on the management dashboard (ie: OKRs)

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Identifying friction points (aka scalability issues) at the earliest stage of launching would create multiplier effects on your product development and on building and crafting your sales strategy.

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🖇️ Objectives:

1. Define the key stages of the PLG flywheel (Activate, Adopt, Adore, Advocate) and how they interrelate.
2. Identify and measure key metrics at each stage of your PLG flywheel.
3. Create capabilities for growth discovery and growth execution: Develop actionable strategies for iterative product improvement based on data-driven insights, optimizing for the "aha" moment.

📍Key Topics:

• 1️⃣ Growth flywheel: identify the right amount of friction to increase acquisition and retention
• 2️⃣ How to enable growth-discovery and growth-execution
• 3️⃣ Team & Building Culture

🧷 Conclusions

This module highlighted the central role of the product in driving sustainable growth.  By focusing on the four stages of the Product-Led Growth (PLG) flywheel—Activate, Adopt, Adore, Advocate—and diligently tracking key metrics such as PQLs, TTV, ARPU, and CLTV, startups can create a self-reinforcing cycle.  The module emphasized the importance of using data to inform iterative improvements in both product development and go-to-market strategies, ensuring alignment between customer needs and product offerings to fuel continuous growth and adaptation.

❓Q&A Slido