Module introduction

In this module, founders will learn how to validate their ideas for creating products that people want with a clear value proposition, understanding customer needs, and what it takes to capture value from your customers, aka pricing.

Assessing market size validation is a reality check to understand if your idea and business model fit with the venture model: fast double-digit growth for the first three years (at least). There are other funding models nonetheless super big markets are important to support the exponential growth thesis of startups and venture capital.

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Define a clear value proposition, validate market size, and develop effective pricing strategies to align with customer needs and drive sustainable growth.

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🖇️Objectives:

1. Identify and clearly outline your business model value generation.
2. Identify your buyer persona and get to know it deeply. How much is the buyer persona willing to pay for the value you are creating for them?
3. Assess market size scale and viability for the venture capital thesis.

📍Key Topics:

• 1️⃣ Value Prop & Business Model Canvas
• 2️⃣ Building User Personas
• 3️⃣ Business Plan
• 4️⃣ Monetization & Pricing
• 5️⃣ Conducting Market Research

🧷 Conclusions

Reflect on strategies for validating ideas and achieving product-market fit, highlighting the iterative process as key to successful ventures.

❓Q&A Slido

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